HOW WILL YOU PROMOTE YOUR PRODUCTS BY USING AMAZON SEO?
Hello, Friends!
Today we will discuss AMAZON Ads SEO.
There are many questions in Amazon Seo.
Everyone wants to sell on day to day growing E-Commerce website Like Amazon, Flipkart, eBay, Snapdeal and, everyone want that if any of the customer or user( potential buyer) made search with the relevant keyword for their products and services than their products have shown at top pages on any platform either on Search Engine or any ECommerce website.
For that, they pay a lot to the digital marketers to do the work on these products and sometimes they have a huge loss by investing money.
but we know Amazon shows only 24 products per page. Some sellers products could not eligible for the first page comes on 2nd & 3rd page respectively.
But we also know buyer has no time to search products on 2nd or 3rd page or looking after pages so for achieving first-page ranking on those products Amazon gives us advertising option for those products through Sponsors Products Ads
by sponsors products ads our three products promoted by Amazon to achieve top page (increase products visibility ) like Google in Google AdWords.
For this seller has to make campaign for promote their products on Top page
when seller ads displays on the first page and somebody clicks on his ads then he have to pay for Click Cost
Click Cost may depend on our competitor's bid and Keywords and products CTR (Click Through Rate ) else ever buyer buy those products or not but seller has to pay to click cost whenever someone clicks on his ads
How can we promote our products on Amazon?
Amazon shows only 24 products per page and at the bottom, there are only three products are seen on every page which is promoted by sponsored products. And other products which are come first due to organic searches which are not promoted by sponsored products.
If the seller’s products are not come at the top pages due to the organic result then they have to do various types of Ads
1 Sponsors Products Ads
2 Display Ads
3 Lighting deals
4 Promotional offers (showing coupon or buy one get one offer )
5 Affiliated marketing
we will discuss all one by one
Today I will tell you that how you get your product on top pages on AMAZON platform by using some simple steps, basically we do the product’s SEO, known as AMAZON Ads SEO or Sponsors Products Ads.
Now take a look.
What is Amazon Sponsors Products Ads?
First of all, when we open Amazon.in in any web browser and search anything like I am searching here “shoes for men” now the dashboard which appears in front of us is something like this.
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| Showing results for shoes for men |
We see many products on the front page but these products are not seen by the sponsored product ad. as these result shown by the organic searches.
Now, Where are the Sponsored Products which we are talking about?
Let’s scroll down the page. At last, there are only three sponsored products which we have seen on the front page.
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| Sponsors Products ds |
1 Amazon Sponsors Products
first, log in to your seller panel go to advertising tab for promoting products
we can promote our products on Amazon by showing our products on top pages through Ads by making a campaign in a structured way according to products sub category for fruitful results and create ad groups accordingly
There are two option for making a campaign either we can target our campaign in an automatic way means there is no need of add keywords in campaign it will take keywords automatically from Amazon we just need to set default bid for keywords in this there is no option for keywords match type
or Second option (recommended option) is to target our campaign manually by adding keywords Manually so we can add more relevant keywords according to our products and set default bid also manage bid separately for different -different keywords and chose match type which match type of keywords is useful for my Ads then add keywords related to our products
the keywords match type which is more important like manage keywords bid according to Amazon suggestion or analysis of various reports after this because match type allows our ads display at what time means when customer search matches my keywords it also useful for restricting unwanted search which is not relevant for me so in manually targeting we have full control our ads instead of automatic campaign
next step is to decide daily budget for same campaign How much maximum money I want to spend for a day to run my ads. we can also manage to total account-level budget by two option by set daily budget for all campaign or second use campaign level budget (recommended ) my ads stop or out of budget for a day when my daily budget exhaust or account-level budget exhaust whichever earlier
From advertising settings after this our campaign will show results, sometimes it may take time may be our bid price is low so we did not get impression in this case we have to increase bid price and budget
we can also measure our whole spend by analyzing reports in my reports tab there are a lot of reports which makes my work easier to find what my customer looking for what I am showing what they want is my Ads showing results by increasing traffic on my products and increase my sale volume and my brand power
Now Let’s start SEO for products on AMAZON.
there are simple steps to promote your products.
- open Seller Central “https://sellercentral.amazon.in” in a new tab. The first screen will appear like the below image.
Here you get the two option 1. Register and 2. Log in/Sign in
If you are selling on Amazon you must have an account then simply Login/Sign in.
And you securely enter in your account.
The dashboard looks like:
After this you can see advertising tab near my order or reports tab just click on advertising tab then you land on this page in this page you can easily see create campaign option you can make campaign by just click on create campaign button you can also make campaign by bulk operations with your SKU in comma delimited sheet (Excel file ) by download template and fill all rows with your SKU and their necessary data
now we will create campaign manually by just click on create campaign option
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| Creating Camapign |
you will land on a new page like below on this page you have to give a name to your campaign according to your choice but according to products category name is preferred then we have to decide the daily budget for my campaign. how much maximum money I will spend on my ads for a day. now I have to choose start campaign date and end campaign date generally start date is mandatory and for end date chose no end date option is preferred
after this main point is to choose which campaign targeting I want to choose automatic or manual
if you just start advertising then automatic campaign recommended by running automatic campaign you find lot of data so you can run campaign manually better
if you already have data or you are advertising already but due to some reason you paused your ads then manual targeting option is preferred
now first we will make a campaign in automatic targeting so we select automatic targeting option
Now you land on this page you have to give name for ad groups and choose products which you want to advertise according to products category we already discussed earlier we are making campaign for formal shoes so I just type formal shoes on search bar then find all formal shoes now I have to select those products which I want to advertise one by one if I want to advertise my all formal shoes advertise then I choose to select all option after this bottom save and finish button is there we just click on it. Now my campaign created which we can see below
my campaign created which we can see below
How we can create a campaign in Manual Targeting?
Now we will make my formal shoes campaign in manual targeting
Follow the same procedure as above for automatic targeting
- Open Seller Central “https://sellercentral.amazon.in” in a new tab. The first screen will appear like the below image.
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| Seller Centrral Dashboard |
Here you get the two option 1. Register and 2. Log in/Sign in
If you are selling on Amazon you must have an account then simply Login/Sign in.
And you securely enter in your account.
The dashboard looks like:
|
| Seller Account Dashboard |
After this you can see advertising tab near my order or reports tab just click on advertising tab then you land on this page in this page you can easily see create campaign option you can make campaign by just click on create campaign button you can also make campaign by bulk operations with your SKU in comma delimited sheet (Excel file ) by download template and fill all rows with your SKU and their necessary data
now we will create campaign manually by just click on create campaign option
you will land on a new page like below on this page you have to give a name to your campaign according to your choice but according to products category name is preferred then we have to decide the daily budget for my campaign. how much maximum money I will spend on my ads for a day. now I have to choose start campaign date and end campaign date generally start date is mandatory and for end date chose no end date option is preferred
after this main point is to choose which campaign targeting I want to choose automatic or manual
if you just start advertising then automatic campaign recommended by running automatic campaign you find lot of data so you can run campaign manually better
if you already have data or you are advertising already but due to some reason you paused your ads then manual targeting option is preferred
Now we will create campaign in manual targeting so by select manual targeting we press save and continue button
After press save and continue option we will land on below page in this we have to give ad groups name then add products which we want to advertise by select manually there are three option to select a product’s 1 is by name just type product name and search you will find your products
2 is by SKU you will find your products by search by product SKU code
3 is by ASIN you can find your product by search by product ASIN code
After selecting the products you have to choose default bid for ad-groups
And add keywords manually
Amazon provide lot of keywords suggestions which we can add-in our campaign
Also, we will add keywords by typing by own after type keywords match type option is there we can choose which match type is useful for my keywords
After this, we just click on save and finish button away to live our ads
After press save and finish button you will land on next page which our ads campaign appears
If my someone clicks on my ads again and again then my budget exhaust or my money deduct for every click?
No, Amazon System is very fast if someone clicks on my ads frequently for spending my budget purpose then Amazon did not deduct any charges again from that particular account holder or particular IP address also so, there is no need to worry , Amazon deduct charges only once or twice for the same customer who clicks on my ads if Amazon by mistake deducts charges then it will return my ads money back in my account within next 24 to 48 hours time period
How can i manage searches on my products and services and How can i come to know all search relevant to me ?
After request a report you can see in progress status after 2 to 6 min you can see download option in place of progress.download your report you will easily find search term report then analysis this report specially customer search term then find search according to your product some are useful (relevant) add those as keywords also some irrelevant search are there use this as negative keywords so you can freeze unwanted searches by this method and optimize your ads . By doing this you can reach your more potential customer and Boost your sale and decrease Advertising Cost
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