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Amazon Buy Box

Buy Box in Amazon

What is Buy Box In Amazon? How It effects on My products Rank And how can I win buy box? Is buy box depends on seller performance metrics?

Today I will let you know about buy box It is the basically a button on my product detail page where a customer can eligible for click on BUY NOW button or add product to cart Button and buy the same

As a seller also this is an eligibility criteria to sell a product on Amazon without win buy box for a product I have no right to sell products on Amazon also I could not advertise a product

Sometimes buy now button shows after select size or colour from many variations that means for that particular product you have a buy box or not

What are the factors in which buy box depends

Stock in inventory (must have active particular listing for the same product)

Amazon Buy Box Factor	How Important is it?
1.    Fulfillment Method	Very Important
2.    Landed Price	Very Important
3.    Seller Rating	Very Important
4.    Shipping Time	Very Important
5.    Feedback Score	Important
6.    Order Defect Rate	Important
7.    Late Shipment Rate	Important
8.    On-Time Delivery	Important
9.    Customer Response Time	Important
10.                      Tracked Delivery Rate	Important
11.                      Feedback Count	Somewhat Important
12.                      Inventory Depth	Somewhat Important
13.                      Cancellation Rate	Somewhat Important

·       If your product has a competitor means many sellers selling the same item on Amazon

Landed Price  - First main factor is price whose selling price (including Shipping Charge) is low will win buy box prices play 80% role in this case. in the case of the seller has the same price than next point

Fulfillment Method  - second main factors is fulfilment method if one seller fulfilment method is Amazon means prime tag other not then whose seller which have prime or fulfilment by Amazon won buy box  in case, if both sellers have fulfilment by Amazon then next point

Seller Rating  - third main factor is seller rating if both sellers get equal weightage in above two factors then which seller have higher seller rating win buy box

Product Rank  - if both sellers have the same weightage in above three factors than which particular seller have high product rank for the same product in that Amazon category then he is eligible for buy box

·       If your product is unique there is no seller who is selling the same product on Amazon except you

If there are no competitors  for the same product than fulfilment method is most important it play 60-80 % weightage of buy box then seller rating play 15- 20% weightage after this product reviews and product category after this following factors matters

After above case than 15 to 20% weightage depends on performance matrix

Performance matrix – it indicates how seller perform on Amazon by his services, it is basically a measurement metrics of Amazon to measure seller performance on Amazon it also effect seller product rank sale (if seller performance low)

·  Shipping Time-  How fast a seller give shipping how fast seller accept and dispatch products for shipping and how much time it takes for shipment or delivery the product to consumer

·   Order Defect Rate – it is the ratio of the wrong order delivered or received negative feedback due to seller mistake or product defect or customer file a-z claim for the same to the total no of orders processed in same time period. It never exceeds (Long-Term)Target < 1%

·   Late Shipment (Dispatch) Rate – it is the ratio of late shipped the (dispatch)order to the total shipped order by the seller in the same time period for orders dispatch through Amazon Easy Ship, shipment confirmation happens automatically when the orders are picked up by Amazon to the customer. It never exceed (30 days)Target < 4%

·    On-Time Delivery – how fast delivered a product by a seller to the customer it is the ratio of the no of order in on time (means right time as given by seller on Amazon product details page ) to the total no of order delivered in same time period

·   Customer Response Time – it  is the response by seller on customer quires like questions or any products requirement is generally  24  hours to 48 hours  and 24 hours is appreciated by Amazon or within 24 to 48 is good but if time exceeds 48 hours not like by Amazon it give negative impression on Amazon by seller

·   Tracked Delivery Rate – it is the ratio of tracked delivery order to the total order processed by seller in same time period means how much order are eligible for tracking by customer so customer will know his order details where his order between  the shipping to delivery time

·    Feedback Count -  how much aggressive seller got feedback for his services how much product reviews they have

·    Inventory Depth - how much stock present for a particular SKU in a seller inventory present

·  Cancellation Rate – it is a ration of the total no of order cancel by the seller prior to ship-confirmation to the total order processed by the seller in the same time period it may cause wrong product received or high delivery time, poor seller response on customer quires. It never exceed in (30 days)Target < 2.5%

·   Return Dissatisfaction Rate – it is the new matrix added by Amazon recently to measure seller performance The Return Dissatisfaction Rate measures customer satisfaction from the seller with how their returns requests are processed. It consists of three individual components:

1) Negative Return Feedback Rate

2) Late Response Rate

3) Invalid Rejection Rate

i)   Negative Return Feedback Rate – this is the percentage of negative feedback when customer return which is valid as per Amazon policy  not processed or resolved or not answers to buyer  with in time  and customer give negative feedback

ii)    Late Response Rate – when there was no response on customer valid return as per policy within 48 hours is called late response rate

iii)    Invalid Rejection Rate – it is percentage of rejected valid return request by seller when customer request for a valid return as per policy but seller rejected it or no response by seller to custom

Amazon Products Reviews

Products  Reviews  and Rating

What is Products Reviews and Seller Rating? how products review effect on my sale on Amazon?

Products Reviews – These a feedback give us by the customer how my product is useful how it works. basically, it’s a buyer experience about my product which they can share with me through Amazon . its shows on Amazon product detail page. it helps another user to choose the products. With the help of reviews new customer come to know is this product is valuable for me or not either they will buy the same products or choose differently if they find a negative response from the previous buyer. it shows me on product detail page of my particular product in form of star rating its value varies from one star to five stars.

One star – product is bad. not recommended to buy

Two star- product is not good

Three star- product is may or may be good but does not meet my expectations

Four star- product is good I happy with

Five star- product is awesome meet my expectation recommended to another user for buy

As a customer, we can give our valuable feedback regarding the product sometimes products are not worth for me so, we can also share bad experience with seller so they will help to modify the product and remove limitations

There are some guideline which a customer has to follow while sharing his feedback about particular products

Seller feedback -  This is experience shared by the customer about seller services like delivery time, packaging, resolve queries, response from seller,

It is also shown on seller detail page and seller storefront. it also in form of star rating. the user can share his experience with the particular seller in terms of a star and by some words, it helps us to a seller to improve his services and give deliver his best to his customer

But some time buyer confuse he did not come to know where they to give seller rating and where products reviews mostly they can do wrong things they show product experience n seller rating and seller experience on product review page

Which is really an uncomfortable situation for new customer and seller

What is the difference between a Product Review and Seller Rating?

Products Reviews	Seller Feedback or Rating
it is customer experience share on Amazon product detail page  for a particular  product with his verified purchase  how it was like product is meet his expectations or not	it is customer experience share on Amazon seller storefront or seller feedback page how particular services are good or bad or meet his expectation when he made a purchase from this seller
it always in form of star for bad experience gets low star rating from one for good it varies from 3 to 5 according to good product percentage how much product fulfill customer expectations	it always in form of star for bad experience gets low star rating from one for good it varies from 3 to 5 according to good services percentage how much product fulfill customer expectations
it related to  only particular SKU or specific product	it is related to overall seller services experience by the customer like delivery time, shipping time, queries response, return exception basically it was the measurable on  how fast response from seller on customer queries, return, and order processing
it affects only particular SKU sale and does not effect on any other products of the same seller or different seller	it affects only particular seller sale for all products a negative feedback responsible seller low sale
it affects all seller who's selling this product	it affects only particular seller from whose  product has purchased but affects all inventory means all products sale for a seller

How can I collect product reviews and how can I remove negative reviews?